• 15:50-16:15
  • Philips Hall

How can the Nudging concept contribute to sustainable mobility in cities

  • Björn Maaß
  • MHP - A Porsche Company

Urban areas are facing massive challenges caused by the individual traffic that are leading to traffic collapse and growing air pollution. To reduce individual traffic and handle these challenges the public transport might become a game changer. The Nudging approach helps to increase the use of public transport by offering individual mobility solutions within a connected urban mobility ecosystem.